For this project in my digital marketing and ecommerce class, I worked as the graphic designer and app developer. The app allows users to scan products to learn how to properly recycle them. If an item cannot be placed in a standard recycling bin, the app provides nearby drop-off locations based on the user’s geo-location. Users can also earn discounts and rewards through the app.

The target audience is young adults living on their own for the first time and college students who may be unfamiliar with local recycling regulations. The app was designed for launch in Marquette, with batteries chosen as the prototype item. Once scanned, the app gives directions to the appropriate recycling location.

The Recycle Ready branding features a sans-serif logo with a recycling symbol embedded in the “R,” using highly saturated greens and beiges throughout the interface. An additional feature allows users to set trash and recycling reminders, styled similarly to Google Keep notes and consistent with the overall brand.