Lynn's On First
This project redesigns the menu for Lynn’s On First, a popular breakfast and lunch spot in downtown Brighton, Michigan. The logo is inspired by the restaurant’s exterior awning, and the color palette reflects its maroon brick interior.
The menu draws from early 1900s newspaper layouts, referencing the tradition of breakfast and the morning paper. It also includes an interactive, kid-friendly coloring page. Digital screens feature small food illustrations to help customers navigate the menu quickly and easily.
Brand Identity
Creative Direction
Illustration
Programs used
Adobe Illustrator
Adobe Indesign
Display Screens
Process Work
The start of this project involved becoming familiar with the restaurant’s large brunch items, popular dishes, and finding a way to represent its dining atmosphere. I looked at other restaurant materials, as well as 1900s newspapers and ad clippings. I then began developing a design system to use across materials.
