This branding project was completed as part of a three-person collaboration in my Branding and Storytelling class. Our team developed a conference focused on women in winter sports, highlighting resilience in athletics and professional careers. The event is set in Milan, Italy, the weekend before the 2026 Winter Olympics to attract athletes and visitors.

I led the branding and marketing, creating the logo, style guide, and merchandise. The logo combines a snowflake with the Venus symbol, supported by a bold display font, while the color palette features purples, blues, and whites inspired by winter skies. I also designed merchandise and promotional materials unified through consistent color, iconography, and winter textures.