North of the 45th is an annual exhibition at the DeVos Art Museum, now in its 19th year, showcasing artists from Upper Michigan, Minnesota, and Wisconsin. To increase artist submissions, I designed a cohesive call for entries campaign, including a poster, postcard, and advertisement.

For the designs I utilized a bold primary color accompanied by a blue background to catch the attention of viewers across the community. Utilization of red creates a clear call to action, directing viewers to scan the QR code and submit artwork.

I designed the exhibition promotional materials, a poster, postcard, and ad to display the featuring selected artists. I carried over the illustrated-black stroke inspired and type-driven aesthetic from the call for art entires, to create consistency.

Additionally created the documents that featured the exhibition awards such as jurors choice award and audience award.