This branding project was completed as part of a three-person team collaboration in my Branding and Storytelling class. Our group developed a conference centered on women in winter sports, highlighting the challenges athletes face and how those experiences can inspire resilience in both athletics and professional careers. The conference is set in Milan, Italy, the weekend before the 2026 Winter Olympics, near competition venues to attract athletes, tourists, and attendees interested in these themes.

I was responsible for the branding and marketing, including the logo, style guide, and merchandise. The logo combines a snowflake with the Venus symbol, placing women at the center of the identity, and is paired with a bold display font. The color palette features mid-brightness purples, blues, and whites, inspired by winter skies. I also designed branded merchandise such as collectible workshop patches, fleece apparel, mugs, and promotional posters, all unified through consistent color, iconography, and winter-inspired textures.